The media have a significant impact on our daily lives. A career in the media industry has seen a poignant change, especially with the type of opportunities available to students after graduation.
Unlike earlier eras when the industry typically involved working in radio, print, or television; Today’s industry today includes all communication channels, including those found on websites, social media platforms, and the Internet at large.
The media sector offers students intriguing job opportunities, from journalism to advertising, digital marketing, public relations, and corporate communications.
According to a report by international consultancy PwC, India’s media and entertainment sector will grow at a CAGR of 8.8% and reach Rs 4.30 lakh crore by 2026.
The Indian media ecosystem is changing really rapidly due to technological developments such as the introduction of IoT, AI and OTT platforms, which provide several new career opportunities for today’s youth.
Therefore, if you are someone who wants to establish themselves and have a successful career in the media industry, the following courses should be on your radar.
These courses are not just limited to the areas of journalism but will also open pathways for areas such as communication, marketing, education, and entertainment.
Here are six courses that can boost your career in the media industry:
1. BA JOURNALISM AND MASS COMMUNICATION (DIGITAL) WITH SPECIALIZATIONS
The degree program is designed to equip students for this growing demand in the Indian and global media industries. It takes a digital approach focused on the transformative role of technology in journalism and communications.
2. BA DIGITAL AND MASS MEDIA (BROADCASTING) WITH SPECIALIZATIONS
The Indian media industry is experiencing a rapid expansion of digital video and music, and there is a great need for original content. This has led to a strong demand for specialized production capacities.
Therefore, to ensure that students are ready for the industry, the BA Digital and Mass Media (Broadcasting) with a specialization in Digital Video Production and Monetization equips students with strong technical skills to create digital video and audio content .
Students are trained in the latest technological tools to produce, distribute and monetize multimedia properties in the digital multimedia industries.
3. POST-GRADUATE (PG) COURSE IN FASHION COMMUNICATION
This two-year postgraduate (PG) course in Fashion Communication is perfect for fashion enthusiasts. It trains students in fashion communication through various media formats such as journalism (print, electronic and new media), events and promotions (PR and advertising) to different audiences.
This Masters in Fashion Communication provides a solid foundation for a career in areas such as fashion journalism, photography, social media, publishing, trend forecasting, advertising, public relations and more.
4. POSTGRADUATE (PG) COURSE IN ENTERTAINMENT (MEDIA AND COMMUNICATION)
This two-year postgraduate course is a fast-track course that enables students from all disciplines to kick-start a successful career in media, including digital media, print media, television companies and media agencies in the field of content development and promotions.
5. POST-GRADUATE JOURNALISM PROGRAMS
One of the most renowned institutes in the communication industry, the Indian Institute of Mass Communication offers postgraduate degree programs in journalism in languages such as English, Hindi, Odia, Urdu, Marathi and Malayalam.
6. BBA EVENTS, PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS WITH SPECIALIZATIONS
This course empowers students interested in strategic communications, event management, public relations, and corporate communications.
The degree comes with a specialization in Media Management, Marketing Campaigns, and Strategic Communications, which provides students with a 360-degree set of strategic business communications tools for effective marketing communications.
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