Atomic 212° was named to the Tourism Central Australia account following a tender, with ATL’s media strategy, planning and purchase moving immediately to Atomic 212°.
The nomination will form part of Atomic 212°’s Darwin offering, alongside clients including the Northern Territory Government, Charles Darwin University, Darwin Turf Club & Silks, Motor Accident Commission and many more .
This win represents a unique partnership with a data-driven approach at its core, reflecting Atomic 212°’s experience in delivering a smarter, faster and responsible approach.
The campaign encourages viewers to ‘get out’ and explore the scenic landscapes and cultural experiences you can only find in this unique part of the world.
Tourism Central Australia CEO Danial Rochford said Atomic 212° is perfectly suited to boost tourism in Central Australia.
“From the start, Atomic 212° understood the challenges, audience segments and key communication goals,” he said.
“Through a data-driven approach and strategic insights, Atomic 212° has delivered an integrated media approach with exceptional media value that will ensure results are delivered.
“Central Australia’s unique offering will be firmly cemented as one of the best places to see in Australia.”
This project has received a grant from the Australian Government under the Regional Tourism Recovery Program, a billion-dollar COVID-19 Relief and Recovery Fund initiative.
“It has been exceptional to work with the team at TCA, and we are delighted to lend our support and expertise through our work with Tourism NT to help TCA through a difficult time for the tourism industry, but particularly in the NT,” said Atomic 212. ° Darwin, general manager, Damien O’Brien.
“We look forward to welcoming you all to the territory and encourage everyone to ‘get out!’
“Our philosophy is supported by an outstanding team focused on effective media, where analytics and technology are under one roof.”
Atomic 212° President and Partner Barry O’Brien (main photo) added, “Supporting the domestic travel market has never been more important for small business, local commerce and growth.
“Tourism Central Australia is a leader in the field and we are truly delighted to join forces. It is always rewarding to engage with partners who are open to new ways of working and frontiers of change.
“Big shout out to the team as they continue to navigate remote work structures and lockdowns, but nonetheless never cease to amaze.”
Tourism Central Australia’s appointment also comes with wins including Audika, Pet Circle and more.
