NEW YORK–(BUSINESS WIRE)–Sept. 16, 2022–
2023 marks the 20th anniversary of Sport bar stool, Inc. and it will unveil a host of new content for its more than 100 million fans to celebrate this milestone. For starters, the media juggernaut announced seven new shows, five new live events and a new NIL Marketplace for college athletes and creators to further enhance the company’s creativity, influence and impact on the Millennials and Gen Z audiences.
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Barstool Sports CEO Erika Nardini speaking at the company’s 2023 initial presentation on Wednesday, September 14 in New York City. Photo credit: sports stool
These announcements were made during the company’s 2023 initial presentation on Wednesday, September 14 at Webster Hall in New York City. The variety show-style event showcased talent from some of the media company’s most popular shows including, Radio KFC which has just celebrated its 10 years on the air, sports podcast n°1 Pardon my griphockey podcast #1 Spit Chiclets, Chicks In The Office#1 golf podcast pre-game,out and about, Nasty girl pod, BFFs, PlanBri, The Yak and more. The event ended with a live charity auction held on a live shopping platform Shelfwhere all proceeds went to Crisis text linewhich provides free, anonymous, real-time assistance to people in crisis.
Additionally, the CEO of Barstool Erika Ayers Nardini and founder Dave Portnoy explained how the company plans to further expand its reach among hard-to-reach 18-34 year olds and its unparalleled influence to move products for brands. Nardini and Portnoy reported that over the past six years, bar stool revenues have increased by 3,650%; this year alone, its workforce has increased by 42%. They highlighted how Barstool leverages its audience across all social platforms to deliver high ROI brand partnerships, which include 27 billion video views on its content. They also shared that 58% of listeners bought a product after hearing it advertised on a Barstool podcast, according to a recent audience survey. Barstool closed the show with a glimpse into the future of the company as it approaches its 20th anniversary.
“Barstool is the most influential digital media brand in the country,” says Erika Ayers Nardini, CEO of Barstool Sports. “Our audience are true fans of Barstool and the franchises we build. The deep engagement and connection we have with our audience drives the products of our brand partners that no other media company can match. 92 % of our partner brands are not only renewing, but also increasing their annual spend by 27%. We look forward to continuing to expand our reach as we celebrate our 20th anniversary.”
Barstool’s key areas for growth and innovation for the remainder of 2022 and into 2023 include the following plans:
- Add new talent and expand content from fan-favorite franchises and personalities:
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Podcast by Pat Beverley: Fresh off his trade with the LA Lakers, Patrick Beverley will launch a new podcast in October with Barstool personality Rone.
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Writer Cup bar stool: Diverse Barstool talent – Dave Portnoy, the guys from Fore Play, Biz & Whitney from Spittin’ Chiclets, Big Cat & PFT from Pardon My Take and more – will take part in an epic team-based golf tournament packed with live commentary and content. backstage.
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Pardon My Take Documentary: Fans will get a never-before-seen glimpse into the history of the number one sports podcast, Pardon My Take (PMT), and the real-time transition of the PMT team moving from New York to Chicago.
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Take Quake on Thursday: PFT Commenter (co-host of Pardon My Take) launches his own show breaking down the NFL’s best takes, boldest picks and biggest storylines each week.
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- Double the reality TV deals:
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In 2022, reality TV programming on Barstool skyrocketed with its four shows generating over 25 million views. The new reality slate for 2023 will be filled with creativity, humor, epic twists and of course competition, including newcomers:
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Crush or Cash – Ria & Fran will bring 16 singles to a tropical location to build relationships, complete challenges, and ultimately see who’s the love or the money.
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Elite AthElite Bar Stool – Co-hosted by Barstool personalities Jeff Lowe and Rone, 16 Barstool employees will live in a house, face daily obstacle courses and try to avoid elimination for a chance to become Elite AthElite of Barstool.
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Brialité House – BFF’s Brianna Chickenfry and Josh Richards will take over LA and mentor social media newcomers to find the next big star.
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Dozen Xtreme – The popular game show franchise, The Dozen, spices things up and goes XTREME, combining trivia with nostalgic 90s game show challenges to crown a Dozen Xtreme champion.
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Survivor bar stool – Returning for Season 3, eight Barstool employees will compete in a bid to survive a week in Barstool’s office.
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Barstool against America – The Barstool Road Trip Competition returns for Season 3 with two teams of Barstool personalities competing in bigger challenges in new cities across the United States.
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Most Dangerous Game Show – Eight Barstool employees will once again be plucked from the office to survive in the desert and face their greatest fears, and each other.
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- Pausing live sporting events:
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NYPD vs. FDNY Charity Hockey Game: For the first time, Barstool Sports’ Spittin’ Chiclets will take over the broadcast to exclusively broadcast the 49th Annual FDNY vs. NYPD Charity Hockey Game at UBS Arena on April 15.
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Sports Stool Invitation: Barstool will exclusively produce and broadcast its first men’s college basketball tournament, the “Barstool Sports Invitational” on November 11, 2022 live from the Wells Fargo Center in Philadelphia, PA. The early season matches will be between Akron, Mississippi State, Toledo and the University of Alabama at Birmingham.
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Sports Arizona Bowl Bar Stool: The Barstool will exclusively stream and program the Arizona Bowl on December 30, 2022. Now called “Barstool Sports Arizona Bowl”, this college football experience will feature top talent Dave, Dan, Caleb and Rone calling the game and delivering fans a hilarious and entertaining experience.
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Please find all event media here.
Show source version on businesswire.com:https://www.businesswire.com/news/home/20220915006138/en/
CONTACT: Media: Debra Duffy /debra.duffy@barstoolsports.com
Sasha Pisterman /sasha@cashmanco.com
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SOURCE: Sports Bar Stool, Inc.
Copyright BusinessWire 2022.
PUBLISHED: 09/16/2022 09:00 / DISK: 09/16/2022 09:02
Copyright BusinessWire 2022.
