Global sports and entertainment broadcaster, beIN MEDIA GROUP (“beIN”), and Microsoft have reinforced their commitment to transforming the media industry and reinventing the streaming experience by signing a Memorandum of Understanding (MoU) that strengthens their long-standing partnership.
The MoU was signed at beIN’s Middle East and North Africa (MENA) headquarters in Doha by Mohammad Al-Subaie, CEO of beIN MENA, and Lana Khalaf, Country Managing Director, Microsoft Qatar, and in the presence of Samer Abu Ltaif, vice-president and president of the company. from Microsoft MEA and Israel Esteban, Chief Technology Officer, beIN Media Group.
The deal will see beIN and Microsoft combine their expertise to develop creative products and solutions to deliver unique fan engagement and experience services for the upcoming FIFA World Cup Qatar 2022TM and beyond. . Earlier this year, beIN partnered with Microsoft and others to test the use of 5G capabilities to accelerate advances in cloud-based remote production for live sports. Lessons learned from the trials conducted during the FIFA Arab Cup Qatar 2021TM have proven essential in developing exciting new broadcast capabilities.
Additionally, the MoU will see the two companies explore innovative and agile solutions to promote operational excellence by leveraging the power of artificial intelligence (AI) and analytics, as well as the vast global ecosystem. from Microsoft partners. The two will also work together to design a technology roadmap that uses the power of the cloud to contribute to beIN’s plans to achieve cost optimization, operational excellence and adoption of best practices across the landscape. computer science.
Speaking at the signing ceremony, Mohammad Al-Subaie, CEO of beIN MENA, said, “beIN has been an early adopter of cutting-edge technologies that have allowed us to deepen fan engagement. and the public with personalized, connected and immersive experiences. As the official broadcaster of the FIFA World Cup Qatar 2022TM, this is an exciting and decisive time in our company’s history and having the right partners is essential. With Microsoft as a premier technology partner and its cutting-edge cloud platform in Azure, we’re well positioned to accelerate innovative practices across our business and deliver more engaging ways to enjoy TV. broadcast.
Samer Abu Ltaif Corporate VP and President Middle East & Africa at Microsoft commented: “We are a proud technology partner of beIN. Our durable and reliable cloud technologies are helping the media industry reimagine the future of creativity, content and technology, deepening fan and audience engagement through personalized and connected experiences. Technology is an enabler of innovation, and we will continue to deliver industry-specific solutions that combine deep industry expertise with the best of Microsoft’s engineering and delivery capabilities to accelerate digital transformation journeys. of our customers and partners, creating value at every stage of the process. way.”
The Economist, in partnership with Microsoft, conducted a survey of the media and communications industry for its report The transformation imperative. According to the report, cloud computing comes out on top because of its role in creating a solid foundation for transformation and scalability to distribute “enormous volumes of rich content to vast audiences.”
This latest collaboration between beIN and Microsoft precedes the launch of the Microsoft Cloud Datacenter region in Qatar, which will provide a comprehensive set of enterprise-grade cloud services for developers and businesses of all sizes to create new customer experiences, transform their business and operations and accelerate the pace of innovation.
