Marketing agency BIG Partnership has been appointed by Crown Paints to oversee its commercial public relations and social media.
The agency was awarded the brief following a three-way competitive pitch and will help the Darwen-based paint and coatings brand grow its presence and support its commercial brands.
The account will be led by BIG’s Manchester team who will work on the brief which also covers a new retail strategy for a range of new and existing Crown decoration centres.
Rob McCann, manager of BIG in Manchester, said: “Crown is a brilliant brand and the whole team were really excited to be working on it. It’s a fascinating company with some really exciting ambitions, so we can’t wait to take some of our ideas and bring them to life.
“Our team worked incredibly hard to deliver a great pitch and it’s always nice to see this result in a win.”
Katie McLean, Marketing Director of Crown Paints, added: “In addition to a great pitch, the BIG team showed genuine enthusiasm to work with us and really understood our industry and what we are trying to achieve.
“We loved that BIG put so much effort into their research and interpretation of the brief, and clearly went above and beyond to deliver a truly impressive pitch with great insights.”
