Beverage company BlueTriton, formerly Nestlé Waters, has named Horizon Media its go-to media agency after a three-month review, it was revealed on Thursday (April 21).
BlueTriton is estimated to have spent $90 million on media annually for the past three years, sources say.
Horizon Media will be responsible for developing and executing creative media strategies, planning, buying, data and analytics across all media channels in North America for BlueTriton’s eleven brands.
It is the first media agency nomination for BlueTriton since it was rebranded as Nestlé Waters in April last year after Nestlé sold the drinks company to One Rock Capital Partners.
Christi Lazar, CMO of BlueTriton Brands, said the company awarded the account to Horizon Media “because of its deep commitment to personalization and proven ability to innovate marketing strategies and elevate brands quickly.” .
“As the landscape of the bottled water industry is rapidly changing due to new and higher expectations, there is an incredible opportunity for BlueTriton to foster personal relationships with consumers. To reinvent hydration with a people-centric approach, we needed a partner with a proven track record of using consumer insights to transform brands,” said Lazar.
