Brand New Galaxy (BNG), the global marketing and technology platform, today announced that it has secured Mashreq Bank’s media mission in the MEA region. This win comes into play as they have partnered with sister agency Assembly MENA, part of Stagwell (NASDAQ:STGW), which recently welcomed BNG into their fold.
Are you in Riyadh on June 14e? Do you want to meet influential Saudi media, marketing and advertising players? Would you like the latest information and insights on the industry in Saudi Arabia? So join us for our first Saudi briefing of the 2022 campaign: vision and ambition. Click here to learn more and register.
The partnership between BNG MEA and Assembly MENA and their data-driven approach to performance marketing has been a winning bet for Mashreq Bank; who was looking for a technology and data driven agency with in-depth knowledge of the MEA banking industry. As Mashreq’s media agency, BNG/Assembly will be responsible for integrated media, branding and performance marketing, with a particular focus on customer acquisition for Mashreq’s products and services in the region.
Zubair Siddiqui, COO, BNG MEA, said: “Mashreq has always been a category leader in technology-driven banking solutions, and we are thrilled to partner in their journey to scale up data-driven growth.”
Rania Nerhal, Director of Customer Experience and Conduct and Acting Chief Marketing Officer, Mashreq Bank, said: “We are delighted to collaborate with BNG/Assembly, who share our vision and forward-thinking customer-centric marketing solutions focused on data, digitization and the adoption of the latest technologies. By working together, we are confident that BNG/Assembly will help elevate the Mashreq brand in the region.
“The Mashreq is at a very exciting stage in its growth and we look forward to strengthening its brand and boosting its marketing performance. Brand New Galaxy and Assembly have partnered to deliver a premier suite of services and solutions combining traditional and digital media that we believe will take Mashreq’s business to the next level,” added Kinloch Magowan, Regional Director, Assembly MENA.
