Brillon Consumer Products Limited, which manufactures home consumer products, has appointed Lodestar UM, owned by IPG Mediabrands, as its registered media agency in India.
The decision follows a multi-agency, multi-phase submission process. The account will be managed from the agency’s Gurugram office.
Brillon Consumer Products is a joint venture in India between SC Johnson Pvt. Ltd and Bansk Group, a private equity firm, to manage business operations in the country. The company owns brands such as All Out, Baygon, Mr Muscle, Dranex Drain Cleaner, Kiwi Shoe Polish, Glade Air Freshener and many more.
The task includes Brillon’s offline and online media mandates, including e-commerce.
“Over the years, Lodestar UM has become the most trusted agency partner for its clients, creating personalized media solutions that are backed by the industry’s most sophisticated media solutions, research and tools,” said Nandini. Dias, CEO of Lodestar UM.
“Despite the pandemic and market conditions, we have offered the best business solutions to our customers. The confidence that Brillon places in us is testimony that we are on the right track.
“Our main task is to develop Brillon’s iconic brands and find new markets for lesser-known brands. We are thrilled to add Brillon to our client portfolio and look forward to providing them with the most sophisticated, strategic and technologically advanced multimedia solutions,” added Hema Malik, COO, Lodestar UM.
