Candle Media, led by Kevin Mayer and Tom Staggs, has acquired social media creative company ATTN:.
With this acquisition, Candle will help ATTN:, which creates original social media content for Gen Z and millennial audiences, grow its publishing arm as well as brand studios, creative strategy and agency services. Matthew Segal and Jarrett Moreno, the co-founders of ATTN:, as well as the company’s current management team, will remain after the acquisition.
The deal is expected to close within the next 30 days. Financial terms of the acquisition were not disclosed.
“ATTN: has a deep, digital-native understanding of how to cut through the noise and reach today’s audiences with engaging content on social media. We are thrilled to have them join Candle and offer the benefits of their talented team’s expertise across our brands and franchises,” Mayer and Staggs said in a statement.
Candle Media, which is backed by Blackstone, has also acquired a majority stake in Hello Sunshine from Reese Witherspoon, acquired Faraway Road Productions and took a minority stake in Will Smith and Jada Pinkett Smith’s media company, Westbrook Inc.
ATTN: Has created original social media content for networks such as ABC, NBC, CBS and Discovery, as well as brands such as Hulu, Apple TV, Amazon and Google. ATTN: Recently launched a TikTok studio and worked with the social media platform to run the TikTok for Good account.
“ATTN:’s mission has always been to use creative and intelligent storytelling to make important issues more digestible for mass audiences. Our partnership with Candle and its talented and growing team of creators will allow us to pursue this mission in a whole new way, accelerating our growth and reaching even more people with what we create,” said Segal and Moreno. .
