Criteo hires media industry heavyweight | News

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United Kingdom – Global technology company Criteo has hired Brian Gleason to lead its global sales organization, effective April 1.

Gleson (illustrated) comes to Criteo from media investment agency GroupM, a subsidiary of WPP, where he serves as global chief commercial officer, overseeing a high-growth, multi-billion dollar portfolio of dynamic companies.

As Chief Revenue Officer at Criteo, he will lead a global team of more than 1,500 associates focused on helping clients drive results on the open internet with Criteo’s Commerce Media Platform solutions and strengthening Criteo’s leadership in Commerce Media.

Prior to his role at GroupM, Gleason served as Managing Director of Xaxis, one of the world’s largest programmatic audience platforms, and held positions at various advertising and technology companies that experienced significant growth. under his direction.

“Brian joins us at such a crucial time. He will lead a transformed company that addresses a significant and growing opportunity that exists for media owners and brands on the open internet,” said Criteo Chief Executive Megan. Clarken: “Brian’s unparalleled success in helping clients win in Commerce Media, coupled with his values ​​that align closely with those of Criteo, make him ideal for this role.”

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