TALLADEGA, AL – OCTOBER 15: Dale Earnhardt Jr. driver of the #88 Mountain Dew Chevrolet prepares to drive during the Monster Energy NASCAR Cup Series Alabama 500 at Talladega Superspeedway on October 15, 2017 in Talladega, Alabama. (Photo by Jared C. Tilton/Getty Images)
Dale Earnhardt Jr.’s content company has landed a major deal to expand its podcast network.
According Sara Fischer from AxiosDirty Mo Media has signed a seven-figure deal with Cadence13 to premiere new shows this fall.
The company will continue to produce its four preexisting podcasts, including Earnhardt’s popular “The Dale Jr. Download,” while launching three new shows that go beyond motorsports to explore topics such as college football.
Dirty Mo Media will also create original shows for its YouTube channel and provide a video component to accompany new podcasts.
Co-founder Mike Davis called Earnhardt “one of those athletes who transcends sport.” Meanwhile, Earnhardt is thrilled to see his longtime friend moving their business forward as newly appointed president and executive producer.
“The first big step was to put Mike in a position to execute on his vision, make some big hires, and start creating new shows that he and I want to do,” Earnhardt Jr. told Axios.
Earnhardt’s sister, Kelley Earnhardt Miller, was named CEO NASCAR Hall of Famer companies last week.
The two-time Daytona 500 winner is building a massive empire that now has major financial backing.
