Savoring the golden prospects of “digital Bangladesh”, it is essential to promote the growth and development of the media industry. To recognize innovative initiatives in the media industry that take us to the next level through digital transformation, the country’s first online marketplace, Daraz Bangladesh, as a pioneer, recently announced an awards program, named – Bangladesh Media Innovation Awards 2022. The announcement came during a press conference held at the capital’s MPs club on July 17, 2022.
Honorable Member, Naheed Ezaher Khan, Sonia Bashir Kabir-Vice President, SBK Foundation, from Daraz, with MD. Tajdin Hassan- Chief Marketing Officer, AHM Hasinul Quddus (Rusho)- Chief Corporate Affairs Officer and many other senior officials were present at the press conference, delineating the goal of recognizing and rewarding innovative media practices that push the industry to the next level through digital transformation, reads a press release.
To recognize and reward innovative practices such as digital transformation, content marketing and information distribution among media publishers, advertisers and broadcasters in Bangladesh, and many other aspects of media production modern, Bangladesh Media Innovation Awards 2022 will recognize the best performers in local digital media under 4 Segments. The segments – Youth Engagement, Broadcast Innovation, Digital Innovation and Print Innovation – comprised 24 distinct award categories. The deadline for submitting the registration forms and supporting documents online is August 20, 2022.
Hon. MP Naheed Ezaher Khan said, “I am delighted to be part of the Bangladesh Media Innovation Awards 2022 presented by Daraz. The initiative fulfills the dream of Digital Bangladesh which is now turning into reality under the leadership of Honorable Prime Minister Sheikh Hasina, I thank all those including the media industry who have used technology to bring our country to great peaks.”
Sonia Bashir Kabir, Vice President of the SBK Foundation, appreciated the opportunity to contribute to this inspiring cause, saying, “It is imperative that we all work together in this regard and use the full power of technology in all aspects, including media.media has yet to undergo digital transformation, and we can do so by harnessing the full potential of technology”
Marketing Director of Daraz Bangladesh Limited MD. Tajdin Hasan said, “The impact of technological advancements is quite visible in our media landscape. Audience consumption habits have transformed as the types of content have also changed relying on various digital mediums. The digital ecosystem forming across the globe – one that is a prerequisite for establishing our “digital Bangladesh” – needs media involvement as a crucial ingredient. The role of media in digital transformation must be duly recognised, and that is our goal with the Media Innovation Awards.”
The event was organized by Reboot Ltd and Brand Practitioners Bangladesh, with SBK Foundation as a strategic partner.
