Donald Trump’s emerging media and tech company has tried to further refine its business plans, promising in a new SEC filing that its next streaming service will be an “unawakened alternative” to Netflix and Disney+.
Following a merger with blank check company (or SPAC) Digital World Acquisition, Trump Media and Technology Group has embarked on the path to a public listing, with expectations of regulatory approval coming before the end of the year. 2022. DWAC is already publicly traded but is currently just the front company for Trump’s media effort, which is backed by $1 billion from a range of investors.
TMTG got its start in social media, launching Truth Social earlier this year. He then plans to branch out into other sectors, designating TMTG+ as his vehicle to take on the streaming giants.
This morning, the former chairman’s company further detailed its plans in an expanded prospectus filed with the SEC.
Programming on TMTG+, according to the document, will include “blue-collar comedies, canceled shows, Trump-specific programs, faith-based shows, family entertainment, shows that embrace the Second Amendment, and current affairs.”
TMTG+, the prospectus adds, “will provide a platform for conservative and/or libertarian views, and content otherwise canceled from other television and/or digital streaming platforms.”
Podcasts are also positioned as part of the TMTG+ offering.
The subscription streaming release will be “similar to Netflix, Disney+ and other current offerings,” according to the filing. But despite its political orientation, “TMTG intends to produce or acquire entertainment simply for entertainment. TMTG’s programming will thus provide an unawakened alternative to programs offered by streaming services that operate in an increasingly politicized environment. TMTG will not censor entertainment creators for TMTG+, or insist that its programming push any particular political ideology.
The company sees “an acute need for quality programming that does not lecture its viewers or present only an ‘acceptable’ approach to a subject. Artists and creators have often been agents of change in our society. Major media conglomerates are becoming increasingly monolithic in their opinions, overruling those who disagree with the dominant narrative. TMTG believes that embracing diverse perspectives will differentiate TMTG+ in today’s crowded media and entertainment market.
