Ranking their predictions for 2022 in order of impact, the top four from DPP members: The purpose of the workplace will be redefined – a prediction for 2021 that the group said had not been realized; virtual production will enter the mainstream, with the use of augmented reality in live production and content capture moving beyond innovation towards mainstream adoption; media organizations will design for cross-functional agility, bringing together cross-functional teams to react to the next content or consumer trend; it will be the year of linear OTT, emerging as a solution to combat what the DPP has called the “staggering” proliferation of content.
After being replaced by values in 2021, sustainability has returned as a specific Mood Music theme in its own right. Experts also named the growth, adaptability and actionable insights in the 2022 mood music, as well as the culture that the band said best captured the nuances around workforce, diversity and inclusiveness – both internally and externally.
“What is striking about the unprecedented impact of the pandemic is that the drivers of change are heading in so many different directions,” says Mark Harrison, CEO of DPP, author of forecasts 2022. “The very definition of the media industry is being expanded and reshaped in a way that offers enormous opportunities, but also unprecedented risks. There is no roadmap. »
“There is a huge demand to aggregate into linear channels large amounts of content in different languages based on ethnicity in different parts of the country and different parts of the world,” Zixi CEO Gordon Brooks added. “So it’s content everywhere, way more than we’ve ever seen before. If you look at the last year, it’s really accelerated and there’s a tremendous amount of channels being swapped out, and now packed to be monetized in different ways.
