Independent media agency Atomic 212 has won the digital media and ATL (above the line) account of Freedom Kitchens, the Australian interior design and manufacturing company.
The agency’s first mission is to set up a brand partnership with Nine’s The Block.
The account will be managed by Atomic 212 Performance Manager, Sascha Bonomally.
“This is a very exciting win for Atomic,” Bonomally said. “Freedom Kitchens is already such an impressive and established brand, but there are still many exciting opportunities for growth.
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“We plan to run a data-driven strategy that focuses on generating quality leads. Too many lead generation campaigns result in ‘munchies’ that lead nowhere, but we plan to generate you real thanks to a strategically optimized channel mix and an innovative digital strategy.
Carla Madgwick, Marketing and Retail Manager at Freedom Kitchens, said of the appointment, “Lead generation is key to the success of our business, and while we were achieving our goals, we also had to. mind future growth. So we were looking for a progressive, forward-thinking agency with the expertise and knowledge to help us deliver the level of leads we were looking for.
“Not only does Atomic offer this, but we’ve seen the team really want to understand our business and have a common goal of achieving results. A true partnership for our future!
