Safety or danger depends on which side of the sword you are holding.
In the age of data, digital solutions are innovating every day around the world.
In Kenya, according to 2022 research data, 58.4% of the country’s total population of over 50 million uses social media platforms.
Social media can appear in the form of social networking sites, video hosting sites, image sharing sites, social review sites, discussion sites, community blogs, and economic sharing networks. information, for example, Facebook, YouTube, Instagram, TripAdvisor, Reddit, Tumblr, and Airbnb respectively.
This medium that started as a social network to connect family and friends has transformed to be effective even for start-ups and growing businesses.
With 4.5 billion people worldwide using at least one of the aforementioned platforms, and an average of 2 hours 27 minutes spent scrolling, why not also secure the bag while it’s in it?
Affecting
Influencers build good relationships with a virtual audience that engages and relates to content by liking, commenting, and sharing.
It takes a little time to build that trust with your audience, but it’s worth it. Brands enjoy working with influencers, primarily through sponsoring content creation and through paid promotions.
The more your audience grows, the more money you earn. For a novice, you can aim for between 25 and 50 shillings per like and 100 shillings per comment. Influencers can also charge based on the number of followers on their platforms.
Brand and Affiliate Marketing
Corporate brands around the world use a lump sum of corporate resources for advertising. Brand ambassadors can earn up to 5 million shillings for a one-year contract.
A brand ambassador is longer term than the sponsored advertising posts that are common with influencer.
A tip for beginners: say yes to the brands that speak to you. If you’re a coffee lover, work with a coffee brand whose core values resonate with yours.
Affiliate marketing is offered by brands that have an affiliate program such as online stores that collaborate by giving promotion codes to influencers or through commissions on sales made.
Sell physical and digital products
If you are a business owner, social media will help you increase your brand awareness, influence customer consideration and make sales.
If you have a salon, sell auto parts, or have digital products like apps and digital designs, you can sell them online through shops created for business social media accounts or non-fungible tokens (NFTs) like on the Twitter platform. However, it works effectively if your business has a website.
Creative video content
YouTube is the second largest social media platform with 2.3 billion users and counting.
To monetize through this video sharing app, you need at least 1000 subscribers, 4000 watch hours (cumulative video watch time) and lastly, you need to sign up for a Google Ad account.
According to WebFxYouTube can pay up to $200 (Sh23,000) per video if you have 10,000 subscribers, $2,000 (Sh230,000) per video for channels with more than 100,000 subscribers, and $20,000 (Sh2.3 million) of Sh) per video for channels over 1 million. the subscribers.
Competency-Based Services
As a professional, you can use monetize your skills. For example, on social media, freelancers can get writing gigs, social media manager work, digital marketing, app building, photo filters, and even invent Snapchat or Instagram masks for stories. .
