George Popstefanov, founder and CEO of PMG, acknowledges that the agency has long slipped under the radar since it opened in 2010. Nike’s win “was an introduction to PMG on many levels,” he said. “We feel like we’ve really built a big vision and it feels validated.”
“PMG is kind of a well-kept secret – a strong commitment to best-in-class digital thinking, but not the top priority for most marketers,” said Greg Paull, director of R3, the study’s consultant. Nike.
Build a shopping cart
Although the digital agency is not talked about like other agencies, it has continued to grow significantly beyond current clients such as Best Western, Old Navy, Survey Monkey and Apple. In December 2021, PMG was named Kohler’s official media agency. This year, the store brought in more than 10 new clients, including lead agency roles for Shake Shack’s mobile app growth and a media agency responsible for records for Otter Products and Vineyard Vines. Lilly Pulitzer also returned as a client a few months after leaving PMG, according to an agency spokeswoman.
Popstefanov, originally from Macedonia, first came to the United States when he was 17 as part of an exchange student. A student in Forth Worth, Popstefanov graduated from Texas Christian University with a degree in e-commerce.
“I always believed things would be done online, so I decided to study e-commerce,” Popstefanov said. “Back then, e-commerce was learning coding and supply chains and website building. Our thesis project for the last year was to build a shopping cart. »
After a few stints with smaller agencies, Popstefanov, 28 at the time, launched his agency in Fort Worth, focusing on digital and data capabilities. The agency’s first two hires were a technologist and an engineer. J Crew and Madewell were the first remaining customers on the list. A milestone that helped boost the agency’s reputation, according to Postefanov, was winning seven Cannes Lions in 2016 for its “Straight Outta Somewhere” collaboration between Beats by Dre and the film “Straight Outta Compton.”
