While social platforms like Facebook or Twitter have been promoting media controlled by their respective states for a few years through labels, it is now TikTok which is accelerating its work to offer something very similar on its platform.
The truth is TikTok has been working on this aspect since last year, according to a statementalthough the acceleration that has occurred in recent days is due to the armed conflict that has taken place in recent weeks on Ukrainian territory.
Indicates that:
In response to the war in Ukraine, we are accelerating the implementation of our National Media Policy so that viewers have context to assess the content they consume on our platform.
With this push, users will see the tags in some media accounts over the next few daysbe visible on a global scale.
As The Verge has learned, the new labels will begin to be made available to a number of Russian state media, without specifying which of them will be affected, to begin with, as part of a policy broader state media that will be made over time. .
In this sense, they indicate that:
In recent months, we have engaged more than 50 experts with multidisciplinary backgrounds in 20 countries to inform our definition of state-controlled media (entities over which a government exercises direct or indirect control over their editorial content or decision-making). and our approach to making such designations
In terms of advancing their new state media policy, they commit to:
We will share additional details on the broader implementation of our policy later this year. Our goal is to ensure that our community has context around this type of content and that we have the appropriate processes in place to apply the policy consistently.
Additionally, TikTok expanded on its ad by adding that suspends live streams and publication of new content from Russia based on new ‘fake news’ lawwhich includes prison sentences of up to 15 years for those who spread information that Russia may be considered false, although the messaging function continues to be operational in this country.
TikTok is taking this step to avoid problems for users in this country while committing to review the security implications of the recently approved new law.
And all of this is also happening when platforms like Facebook and Twitter have been suspended in Russia, while tech companies like Netflix, Paypal and Spotify are also temporarily reducing their operations there, wholly or partially, for the duration of the war.
Twitter has clarified in the last few hours that it was working on the complete restoration of its service. Meta is also doing the same for Facebook’s return to Russia.
