UNSW Sydney has assigned its media account to Howatson+Company, effective immediately.
The agency was appointed following a competitive bidding process to provide national and international recruitment for UNSW.
Sofia Lloyd-Jones, Marketing Director of UNSW Sydney, commented on the appointment: “Howatson+Company has demonstrated a deep understanding of the industry, an intelligent and data-driven operating model, treating media as a component of an integrated growth strategy, and a perfect culture.suitable for college.We are delighted to name them as our media agency.
Chris Howatson noted: “UNSW is one of Australia’s top 4 universities and top 50 global universities, and it’s right here on our doorstep. The opportunity to be part of such an accomplished team was a huge motivation from the moment we received the brief. Sofia has a bright vision for future student recruitment and sees the turmoil of the past two years as an opportunity to advance the university’s strengths.
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Sasha Smith, Media Manager at Howatson+Company, added, “We are absolutely delighted to be working with UNSW, an exceptional and value-driven partner for our team. We deeply admire their mission and vision, and believe that together we can accelerate their future ambitions.
In March, Dom Hickey joined Howatson + Company as Chief Strategy Officer. She joined Omnicom’s DDB Independent, where she was head of planning.
The appointment came just a week after Richard Shaw and Jeremy Hogg were hired as executive creative directors, and just over a month after Hoang Nguyen joined the agency as its first chief data officer. and technology. All three joined founder and CEO Chris Howatson’s former agency CHEP Network.
Since the agency launched early last year as Howatson + White, then renamed Howatson + Company, it has grown to 53 staff as it spent its first anniversary in the market at the time. .
