IBC2021: Content Everywhere Exhibitors Offer a Welcome Boost to the Media Industry | Industry trends

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Synamedia boosts the OTT market with AI and security
Synamedia.Go is a new modular suite of data-driven SaaS services from the video network developer, to enable pay-TV operators and OTT/D2C streaming providers to rapidly scale and create value from their technology platforms. The first modules are Go.Aggregate and Go.Experiment, aimed at sales, product and editorial teams.

The Clarissa business analytics tool was also unveiled recently. It can take a holistic view of traditional pay-TV and OTT businesses and reveal critical insights into behavior and consumption. By applying artificial intelligence and machine learning techniques to data, Clarissa is expected to reveal new business insights that can lead to improvements, including ROI on content spend and call center metrics.

Synamedia has also integrated its security and watermarking solutions with Akamai’s Intelligent Edge Platform to protect customers streaming OTT content.

The combined solution can detect and disrupt pirate streams in real time on the Akamai Intelligent Edge platform and redirect viewers to legitimate services.

Tools such as Synamedia EverGuard can predict which client devices will be used by hackers to leak content and determine the effectiveness of different actions, including agent quarantines and prosecutions. Rightsholders and content owners also benefit from the integration between the Akamai platform and Synamedia’s managed Streaming Piracy Disruption (SPD) service, which uses a combination of methods including injection and verification technologies. watermark, as well as intelligent agents embedded in the headend and client devices. – to combat illegal activities.

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Deltatre scores with international football
Multi-platform graphics solutions developer Deltatre has signed a multi-year deal to be the web technology provider for Major League Soccer in the United States. The company will be working on a series of digital products for the league and MLS clubs.

Chris Schlosser, SVP Media for MLS, said, “Deltatre shares our commitment to implementing cutting-edge technology that enhances and evolves the fan experience. Their impressive track record working with some of the biggest sports leagues, combined with their reputation for innovation and delivery, made the collaboration an obvious choice.

Deltatre has also extended its partnership with Indian Super League (ISL) for 2020-21, providing broadcast graphics services throughout the season. The company designs, develops and deploys ISL’s global stream match graphics and studio graphics – in English, Malayalam and Bengali – including touchscreen and augmented reality solutions for data-rich analysis.

The project represents a major milestone in terms of improving the fan experience and strengthening the league’s storytelling capabilities. This is crucial at a time when fans are mostly watching from home, but also at a key time in the league’s development.

Deltatre’s work with ISL includes a hybrid approach across multiple remote sites in addition to onsite operations. Deltatre has installed services at four locations, including three stadiums in Goa and the Star Sports studios operations center in Mumbai.

Signiant consolidates its media-centric capabilities
Long established in the M&E industry for mission-critical transfer of large files, Signiant has extended the functionality of its software-defined content exchange (SDCX) SaaS platform. With nearly one million users worldwide, the platform connects more than 50,000 media and entertainment companies of all sizes.

The company’s recent acquisition of Lesspain Software, a German provider of embedded media processing software and the Kyno desktop application, will be used to extend the functionality of SDCX, adding powerful tools for interacting with media assets. .

Margaret Craig, CEO of Signiant, said, “Signiant is executing a true platform strategy by targeting software vendors with add-on features that can be transformed into cloud-native SaaS. We leverage the industry’s preeminent SaaS platform at scale and have built a SaaS-centric operational infrastructure across all functional areas of the business. Through adjacent acquisitions, these investments can now be leveraged to deliver the media-centric capabilities our customers demand, all on a unified software platform.

Signiant is also expanding its presence in Germany by partnering with Broadcast Solutions Produkte und Service, one of the region’s leading suppliers for the development, planning and realization of complex broadcast and media systems and products.

“Signiant executes a true platform strategy by targeting software vendors with add-on functionality that can be turned into cloud-native SaaS”, Margaret Craig, Signiant

Telstra offers a global live video network
Telstra has provided a set of network services to WTA Media, a joint venture between DAZN Group and the Women’s Tennis Association (WTA), which provides game footage across various mediums such as TV, mobile and OTT.

Telstra Broadcast Services has designed a global media network solution capable of streaming video from the more than 55 WTA Tour venues around the world. This managed service included fiber optic connections designed for the stringent requirements of live video, with built-in redundancy and two geographically different paths to the DAZN Group location for scalability and resiliency. It also included a deployable field operations team, infrastructure and management, as well as monitoring from global master control rooms and broadcast operations centers.

A comprehensive suite of professional media solutions has been deployed for WTA Media, with four key elements: a global broadcast operation, global field operations, a global broadcast sales team and a global fiber-based media network with optional additional satellites.

Telstra has also integrated its NetCam camera to provide unique angles for enhanced viewing experiences for fans, without distracting or disrupting players during a competitive game.

Telstra is also working with castLabs to integrate the latter’s DRMtoday multi-DRM licensing solution and PRESTOplay video player SDKs across multiple displays.

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Comcast helps
Comcast Corporation received four awards at the 72nd Annual Technology & Engineering Emmy Awards. A ceremony scheduled for October 10, 2021 will see Comcast honored for the large-scale deployment of server-side ad manipulation and/or delivery for adaptive bitrate video distribution; Development of the Event Signaling and Management (ESAM) API standard; Pioneering deployment of the Event Signaling and Management (ESAM) API; and the development and pioneering deployment of synchronized local DMA advertising capability for DBS MVPDs.

On the 10th anniversary (March 24) of its Internet Essentials program, Comcast announced that it will invest $1 billion over the next 10 years to help further bridge the digital divide in the United States.

This commitment will include investments in a number of critical areas, including additional support for its ongoing Lift Zone initiative, new donations of laptops and computers, grants for nonprofit community organizations to creating opportunities for low-income Americans and continued investment in Internet Essentials. .

In other recent news, Sky Q, the TV box from Sky, owned by Comcast, is introducing Voice Guidance, a feature that will make it easier to navigate the TV guide, menus, showrooms, collections and messages to the platform screen for those with visual problems. deficiencies. Sky also announced the launch of Sky Connect, a new entrant into the UK B2B telecommunications market focused on partnering with small businesses to give them a better broadband experience.

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Mobile Viewpoint runs for AI
Mobile Viewpoint launched IQ Video Solutions to address the emerging trend of AI used in the broadcast production market.

Michel Bais, Managing Director of Mobile Viewpoint, said, “Our traditional broadcast customers are very strict on service levels when it comes to issues such as dropped frames, error correction, reliability and latency. . We have taken this heritage and applied it to our AI technology, and so this technology is not only for web streaming platforms where quality is sometimes compromised due to perceived cost savings, but also for our broadcast customers. We have developed our AI for those who want highly professional production and broadcast on regular broadcast channels as well as online platforms.

To this end, Mobile Viewpoint has developed the XCAM, a high-resolution, broadcast-quality panoramic camera with a high frame rate of 60 fps. The AI ​​can then create virtual cutouts of the high-definition panoramic image that can automatically follow the action without any moving cameras or camera personnel.

“We have developed our AI for those who want highly professional production and broadcast on regular broadcast channels as well as online platforms”, Michel Bais, Mobile Viewpoint

Dutch professional football club Alkmaar Zaanstreek (AZ) used another tool developed by IQ Video Solution, the vPilot system, to create TV productions from their AFAS stadium.

Using commercially available PTZ cameras and additional 3D scanners, the AI ​​software can follow people around the studio, while using a virtual director to create the production with different shots and all external graphics, inserts and streams required.

The system was also deployed in six RTL Belgium studios as part of a large visual radio project. Each studio will have a different vPilot system set up, ranging from a three-camera system to a 12-camera system, all of which will be managed through the power of AI.

IBC Content Everywhere 2021: new technology, new location

Content Everywhere will move to the newly developed and purpose-built Hall 5 in 2021. This new location will host exhibits showcasing the very latest emerging technologies around cross-platform delivery, OTT and content monetization.

Content Everywhere is a dedicated IBC community covering technology and services including: ad tech, app development, CDNs, cloud services, cybersecurity, IPTV, cross-platform delivery, equipment and services OTT, personalization and streaming.

Learn more here

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