the Australia’s Independent Media Agencies (IMAA) announced that it has formed partnerships with several media industry associations for a series of new initiatives.
IMAA partnerships are with the Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association and Boomtown.
These industry associations and the IMAA will work together on a range of initiatives in 2022, including education, via the launch of the IMAA Academy for members, as well as updates from the media sector and research studies. research for members.
“One of the main pillars of IMAA is to work collaboratively to realize the potential of independent media agencies. We share many common goals for improving our industry. Since our launch last year, we’ve had fantastic support from media owners, so it’s a natural progression to start working more closely with media industry associations,” said the director. general of the IMAA, Sam Buchanannoted.
“The launch of our education pillar, the IMAA Academy, is a key objective for us in 2022 and our industry partners will play a vital role. We look forward to working more closely together and building stronger partnerships to ensure freelancers are always up to date with the latest updates, research and initiatives.
CEO of Premium Content Alliance, Kim Portrait, said: “Independent media agencies are invaluable partners of the Premium Content Alliance and our shareholders. The IMAA creates vital opportunities for collaboration in the Australian advertising market and in the months ahead we look forward to working together on a number of initiatives to continue to foster a vibrant and thriving community through training programs and events that bring us all together. .”
ARC CEO, Joan Warner, said, “I commend the IMAA for its incredible work in bringing together the vibrant independent media sector with media industry bodies. Australian independents have an exciting growth trajectory, and we look forward to the many benefits this strategic partnership will bring to IMAA members, their customers and the radio industry.
Director General of OMA, Kylie Green, said: “We are fortunate in Australia to have a strong and diverse independent media sector brimming with talented people who bring entrepreneurial spirits and challenger attitudes to the table. It’s this bold thinking and flexible approach to finding solutions that means freelancers regularly push their weight to make a big impact on their clients.
“We also know that the whole is greater than the sum of its parts, which is why partnering with the IMAA gives us the best forum to share the latest out-of-home initiatives and gain insight into how the industry Outdoors can better serve the needs of independent agencies. Collaboration is at the heart of how independents deliver results. I think we can do a lot of great things together by tapping into that spirit.”
Director of Sales of SCA and President of Boomtown, Brian Gallagher, said, “The Boomtown Collective applauds the work done by IMAA and the value and importance of independent agencies within our industry. We also share a thirst to challenge the status quo, so we look forward to partnering with IMAA in what is shaping up to be a very big year 2022 for regional and independent media.
Media Week profiled AAMI members – previous features can be found here.
