Sam Buchanan
Independent Media Agencies Australia (IMAA) has announced partnerships with leading media industry associations Premium Content Alliance, Commercial Radio Australia (CRA), Outdoor Media Association (OMA) and Boomtown.
These bodies and the IMAA will work together on a series of initiatives for 2022, including education, through the launch of the IMAA Academy for members, as well as updates from the media sector and research studies. .
“One of AAMI’s main pillars is to work collaboratively to realize the potential of independent media agencies,” says AAMI Chief Executive Sam Buchanan.
“We share many common goals of improving our industry. Since our launch last year, we have received fantastic support from media owners, so it is a natural progression to start working more closely with media industry associations.
“The launch of our education pillar, the IMAA Academy, is a key objective for us in 2022 and our industry partners will play a vital role.”
Premium Content Alliance CEO Kim Portrate: “Independent media agencies are invaluable partners of the Premium Content Alliance and our shareholders.
“The IMAA creates vital opportunities for collaboration in the Australian advertising market and in the months ahead we look forward to working together on a number of initiatives to continue to foster a vibrant and thriving community through training programs and agency events that bring us all together.”
ARC CEO Joan Warner: “I commend IMAA for its incredible work in bringing together the dynamic independent media sector with media industry bodies.
“Australian independents have an exciting growth trajectory, and we look forward to the many benefits this strategic partnership will bring to IMAA members, their customers and the radio industry.”
OMA Chief Executive Kylie Green: “We are fortunate in Australia to have a robust and diverse independent media sector brimming with talented people who bring an entrepreneurial spirit and challenger attitudes to the table. It’s this bold thinking and flexible approach to finding solutions that means freelancers regularly push their weight to make a big impact on their clients.
“We also know that the whole is greater than the sum of its parts, which is why partnering with the IMAA gives us the best forum to share the latest out-of-home initiatives and gain insight into how the industry Outdoors can better serve the needs of freelance agencies. Collaboration is at the heart of how freelancers deliver results. I think we can do a lot of great things together by tapping into that spirit.”
SCA Director of Sales and President of Boomtown, Brian Gallagher: “The Boomtown collective applauds the work done by the IMAA and the value and importance of independent agencies within our industry.
“We also share a thirst to challenge the status quo, so we look forward to partnering with IMAA in what is shaping up to be a very big year 2022 for regional and independent media.”
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