Independent media agency MediaSmiths has been appointed to manage the entire media account for national homecare provider Just Better Care.
Pictured: Angela Smith, Managing Director of MediaSmiths.
Under this partnership, MediaSmiths will manage both offline and digital media for the global Just Better Care brand, while also supporting its Just Better Care regions nationwide.
Just Better Care is one of Australia’s largest accredited home care providers, offering personalized support services to people who are aging or living with a disability. Founded in 2005, Just Better Care has grown rapidly to offer services across NSW, ACT, Victoria, Tasmania, Western Australia, Queensland and South Australia.
Just Better Care is part of the US-based Caring Brands International, home to three market-leading franchised care brands in seven countries, providing support services to more than 200,000 people each year.
“We are thrilled to partner with this incredible organization serving the needs of our most vulnerable Australians. Just Better Care is a leader in providing services for the disability and aged care sectors, and we look forward to working with the company to enhance its media offering,” said Angela Smith, Managing Director of MediaSmiths. .
Marketing Director of Just Better Care Australia, Ryan McMahon, said: “Just Better Care is always looking to partner with leaders and innovators, we recently undertook a shortlisting and competitive pitch process with independent media agencies for our ongoing media buying and media management and we were thrilled with the fresh thinking that the MediaSmiths team demonstrated, surpassing other pitch presentations.
Alison Chandler, COO of Just Better Care Australia, said: “We are extremely impressed with MediaSmith’s understanding of our category and the strategies we will be rolling out to support the development of our workforce. We have ambitious plans to deliver more services to more people across Australia and we are confident that we have found the right partner in MediaSmiths to help us achieve these goals.
Just Better Care’s nomination follows a number of client wins for MediaSmiths, including the Australian Dental Association, Ray White Real Estate Paddington and Woollahra and Odoo.
The appointment takes effect on June 1, 2022.
