Pune, India – kPoint Technologies, a SaaS company focused on enterprise video, today announced that Ashish Bhansali, a seasoned media content and technology expert, has been named CEO of the company. Co-founders Shridhar Shukla and Sunil Gaitonde will continue to act as independent directors.
The global corporate video market is growing rapidly and is likely to reach US$21.8 billion in 2026. Post-pandemic viewing behavior is video-centric: 86% of viewers want more brand videos and 93% of businesses gain new customers through branded video. contents. kPoint is witnessing an explosion in video needs among the global brands it serves. Bhansali’s arrival as CEO of kPoint will lead the company into the next phase of growth by helping customers overcome the challenges associated with the widespread use of video in the workplace.
“The pandemic has generated significant demand for kPoint. Our experience is that businesses struggle to convert intent into appropriate content and results via video. We are excited about the new opportunities kPoint is pursuing with Ashish on board, given his extensive media experience,” said co-founder Dr. Shridhar Shukla.
Bhansali, a graduate of IIT Bombay in 2006, has built several successful product platforms for major media companies. He has founded companies in e-commerce, the sharing economy and digital marketing. As Product and Technology Manager for ALTBalaji, Bhansali designed, developed and launched the OTT SVoD platform from the ground up and scaled it to over 10 million users.
“At kPoint, we’re changing the way companies integrate the use of video for better customer engagement. We’ve found that companies need help with the infrastructure they can brand, content that reflects their intent and freshness to ensure engagement. Ashish adds the complement needed to quickly grow the business by leveraging kPoint’s global video cloud built from the ground up,” said co-founder Dr. Sunil Gaitonde.
“kPoint is uniquely positioned to make an impact through video-focused Internet applications for businesses, just as OTT video has revolutionized home entertainment. kPoint’s differentiator is its scalable stack designed to easily deliver branded video experiences,” said Bhansali.
About kPoint Technologies
Founded in 2011, kPoint Technologies has launched to millions of business users on its video platform across numerous global brands spanning BFSI, Technology, Manufacturing and Service Provider verticals. Offerings are based on its own global video cloud for marketing, customer support automation, sales, and a variety of internal applications. kPoint’s goal is to empower brands to take control of their viewers’ video experiences instead of becoming hostages to destinations that give them little information and no control.
Disclaimer: This is a company statement. No HT journalists are involved in the creation of this content.
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