Stephen Leeds.
The Media Store has been named RMIT University’s partner media agency following a call for tenders.
The independent will manage strategy, planning and procurement for the university as it seeks to accelerate its growth plans across its domestic and international operations.
The Media Store will play a key role in supporting RMIT’s branding, acquisition and partnership strategies as it continues to strengthen its position as one of the world’s most progressive brands.
RMIT is a global university for technology, design and business degrees. It ranks in the top 100 globally for graduate employability, placing over 15,800 students in 2020. The University this month appointed Peggy O’Neal AO as its new Chancellor.
Chaminda Ranasinghe, CEO of RMIT: “We are delighted to partner with The Media Store, which has clearly demonstrated an understanding of what it takes to reach the University’s diverse audiences.
“In a world of ever-increasing media options, the data and insights-driven approach that TMS uses will allow us to develop effective media strategies based on a good understanding of the motivations, desires and motivations of our students and other audiences. Their proven ability to build brands effectively and efficiently by leveraging strong media partnerships will be a clear benefit to our institution.”
Stephen Leeds, CEO of The Media Store: “RMIT is an ideal partner for our business and joins our growing cohort of performance-driven customers. Their culture and ambitions are aligned with ours and we are excited to help them grow in a highly competitive market.
“We look forward to delivering on the promises we have made by applying our strategic difference and performance expertise to achieve their business goals.”
The appointment is effective immediately.
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