LOS ANGELES: English-language Latin media company Mitú, which targets Latin millennials in the United States, has named Rebellious PR as its communications AOR.
The agency will be responsible for directing media efforts on behalf of Mitú, including those regarding its hiring, campaigns and offers, and it will also oversee the reputation of the Mitú brand.
Rebellious won the account after competitive review with “at least one other agency,” a Rebellious spokesperson said. Chatter Republic previously worked with the media company. Rebellious declined to share what other agencies participated in the review.
The account, which is “medium-sized”, according to the firm, will be managed by Abigail Idiaquez, senior account manager at Rebellious PR.
“When you consider our goal: to leverage our unique strengths in cultural authenticity, consumer insights and visual storytelling to advocate for the Latinx community, there was no doubt that Rebellious PR is the right fit for us. “, a spokesperson for Mitú said in a statement. E-mail. “We aim to reestablish Mitú as the voice of the American Latinx community by promoting our unique characteristics. With Rebellious, we are confident that we will further expand our reach to promote and advocate for Latinx audiences.
In March, Mitú stepped up its digital efforts with extended producing content for its Latido Music music video television channel. The company, which reaches more than 60 million Latinos in the United States, is courting brands and advertisers for partnership opportunities. Latido Networks, part of GoDigital Media Group, acquired Mitú early last year in an effort to grow her Latinx following, according to Billboard.
Chatter Republic did not respond to requests for comment in time for publication.
