Nestlé India has chosen Zenith India, a media agency belonging to Publicis Groupe, as the reference agency. The venture, pegged at around Rs 700 crore, was won in a highly competitive multi-agency pitch, which kicked off in April this year.
The mandate includes the full spectrum of tasks, i.e. offline media, online media, commerce, SEO and analytics.
Zenith has managed Nestlé’s media planning and buying activities, across all segments, for 17 years. It was named AoR of the packaged goods company in 2005.
Jai Lala, CEO of Zenith India, said: “We are delighted that Nestlé has once again chosen us as their media partner and it is a clear endorsement of our strong ROI approach and ability to deliver the marketing excellence and innovation. The retention is testament to the strong working relationship we share with Nestlé and we are indeed proud of the cutting edge work we have produced for them over many years. Zenith has a deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands. Our teams were able to demonstrate unique insights, integrated approaches, and data-driven decision making. We look forward to harnessing the best of our capabilities, talents, technology and partnerships and helping Nestlé build even stronger relationships with consumers.
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