Jai Lala, CEO of Zenith India, confirmed the development. “We are delighted that Nestlé has once again chosen us as their media partner and it is a clear endorsement of our strong ROI approach and our ability to deliver marketing excellence and innovation.” he declared.
Zenith India has managed the account for 17 years.
In April, Nestlé had requested a pitch from other agencies, and the two-month process ended with the packaged goods company’s decision to retain Zenith.
The mandate encompasses the full spectrum of functions including offline media, online media, commerce, search engine optimization (SEO) and analytics. “The retention is a testament to the strong working relationship we share with Nestlé…We have a deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands,” Lala said.