This week, The&Partnership and mSix&Partners officially open The&Academy, a training-based learning program that provides 18-24 year olds across the region with a valuable first step in their career. In partnership with Google, Meta and TikTok, The&Academy learning specifically aims to encourage and support young people from outside the capital to enter and succeed in the emerging media and advertising industry.
The&Academy was developed with learning provider Multiverse, to meet the needs and demand of agencies and the wider industry to attract more talent from underrepresented groups who do not typically consider careers in advertising, media and marketing.
An event to celebrate the official opening of the Center of Excellence for Media and Creative Specialists in Birmingham will take place at 1pm today at The&Academy’s purpose-built campus in Digbeth.
The inaugural cohort of apprentices will be joined at the event by senior executives from The&Partnership who will explain how The&Academy aims to increase diversity within the industry by nurturing talent outside of London. Andy Street, Mayor of the West Midlands, will also speak at the launch event about how investing in programs like these, while shaping the next generation of digital and creative talent in areas such as the West Midlands, is also helping Birmingham fuel digital growth. expertise across the UK and spread talent opportunities outside the Capital Region.
“There is an abundance of talent across the country, but the opportunities haven’t always been evenly distributed. The opening of The&Academy is a landmark event in the West Midlands. He will play a key role in providing the skills, experience and confidence that talent needs to succeed in the dynamic world of media and advertising. The program is also a major step forward in meeting the demand for greater diversity and inclusion within the media and advertising industries,” comments Jess Burley, Executive Chairman of mSix&Partners.
Andy Street, Mayor of the West Midlands, said:
“I am delighted to attend the opening of The&Academy, an innovative new program which opens its doors to young talent from Birmingham and the West Midlands. A key part of my mission as mayor is to equip local residents with the skills needed to succeed in the 21st century economy and connect them to high-quality employment opportunities – helping them thrive in the world of work. , to enjoy an excellent quality of life and to have compelling opportunities. reasons to stay in our wonderful region. The&Academy helps fulfill this mission and that is why I am also happy to hear that this particular program is helping those who aspire to enter the creative and media sector – an industry that is a real asset to us here in the West Midlands. I wish The&Academy all the best in the weeks, months and years to come.
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