NSW’s Department of Customer Services (DCS) has awarded OMD the new NSW Government Media Agency Services (MAS) contract following a rigorous two-stage tender process over the past 12 months, which is expected to save NSW ratepayers over $100 million over three years. .
The assistant secretary of the customer service department responsible for customer, delivery and transformation, William Murphy, said the MAS contract was estimated at $70 million a year and involved planning, strategy and development services. buying media for over 250 NSW Government advertising campaigns a year, including those for COVID-19 and flu vaccines.
“Whether it’s the latest health advice, connecting people with government services or helping with the cost of living through the Savings Finder programme, the NSW Government is committed to providing customer-centric communications that bring value to the people of NSW,” Murphy said.
“Savings will come from aggregate media buying power as well as central monitoring and management of NSW government campaigns and data to ensure continuous improvement in customer communications.
“The NSW Government can reinvest these savings into essential services such as roads, hospitals and schools that support individuals, families and local communities across the state.
“The New South Wales Government looks forward to continuing to work with OMD and we are confident that OMD will be able to handle the varied needs of the many departments of the New South Wales Government.
“We thank the other agencies for their hard work and dedication to serving New South Wales government departments over the past five years.”
The new MAS contract consolidates the existing panel of five media agencies into a single provider, with the new contract due to start in October 2022 and run through 2025.
The tender requirements were based on a thorough assessment of opportunities and needs with an open expression of interest followed by a closed request for proposals to shortlisted vendors. The tender was open to all types of media agencies.
OMD Australia co-CEO Sian Whitnall (pictured above) said the agency was looking forward to working with the NSW government.
“Strengthening our relationships across all departments of NSW Government aligns with OMD’s evolved ambition to perform with integrity for our employees and partners, to drive valuable partnerships and sustainable ways of working” , Whitnall said.
OMD Sydney chief executive Kim Hamilton (pictured above) said the partnership will drive customer-centric results for the people of NSW.
“We will proudly build on our existing relationship with the New South Wales Government, which is centered on transparency and mutual accountability, to deliver to all departments and the people of New South Wales,” Hamilton said.
DCS is also welcoming new service providers under the New South Wales Government’s Advertising and Digital Communications Services (ADCSS) scheme, which lists 11 service capabilities in the areas of marketing and advertising.
There are already 226 companies that are part of ADCSS with over 90 per cent having an Australian Company Number.
