Global health and beauty tech giant Philips has attributed its $ 300 million creative, public relations and media accounts to Omnicom following a review.
Why choose Omnicom?
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Philips will work with a cross-agency team from multiple Omnicom stores – primarily TBWA for creation and OMD for media, with FleishmanHillard and Ketchum continuing to manage the brand’s communications efforts.
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Staff from Interbrand, Critical Mass and Omnicom Precision Marketing Group will also contribute.
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Lorraine Barber-Miller, director of marketing and e-commerce at Philips, said in a statement: To deliver personalized and differentiating customer experiences.
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“We are delighted to have been named a Philips Integrated Partner Agency and to help the company meet the challenges and opportunities ahead,” said John Wren, President and CEO of Omnicom Group.
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“During an intense pitching process, we were able to leverage the strength of our agencies in a model that links creativity, culture and technology to help Philips create a category of one in the industry by evolution of health technologies. We are proud to be a partner of Philips in this important new chapter in its history.
What does it mean?
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The review of the three accounts began in January and involved a four-way battle between the winners Omnicom, incumbents Dentsu and WPP and MDC Partners.
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FleishmanHillard and Ketchum, who have owned the Philips account for 10 years, acted as the bridgehead; the brand attributed to them “the expansion of this relationship with the Omnicom group”.
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The move is a loss for Dentsu, which was found to lag behind in its first quarter results compared to the holding company ‘s competitors. Media agency Carat had owned the Philips account for 20 years, Campaign reported, although it is still the media partner for Philips’ home appliance business.
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Peter Huijboom, Global CEO, Global Media & Customers, Dentsu International, said: “Dentsu is proud of our two-decade relationship with Royal Philips and the growth we have fueled together. We look forward to joining forces to bring meaningful innovations to consumers. ‘ houses.”
