PHD Australia has announced its appointment to provide integrated media strategies, planning and buying duties for ekaterra, the world’s largest tea company.
Its main brands include Lipton, PG Tips, Pukka and T2.
Aparna SundareshDirector of Marketing and Digital, said of ekaterra: “I am thrilled to join the talented team at PHD on our journey to develop a world of wellness.
“Our iconic tea brands like Lipton, PG Tips, Pukka, T2 and many more have deep cultural resonance. I look forward to bringing the power of these brands into every home through agile, efficient and innovative media thinking. »
Marc Jarrett The CEO of PHD Group Australia said: “We are delighted to partner with some fantastic brands, some with a heritage of over 100 years and new challengers to the ekaterra portfolio.
Philip Brown, CEO of WW, PHD, said, “PHD is thrilled to be working with ekaterra. We enjoyed our interactions with the entire team and found the process to be collaborative, transparent and expertly managed.
“We’re excited to help brands get a disproportionate share of the spotlight as we strive to achieve sustainable and consistent growth over the next few years,” she added.
The appointment is effective from August.
The nomination follows recent wins for PHD Australia, including Swisse, the Brisbane Festival and Celebrity Cruises, announced earlier this month.
See also: PHD Australia named to Celebrity Cruises media account in Australia and New Zealand
The agency will be responsible for all offline and online media activities in Australia and New Zealand, effective immediately.
Celebrity Cruises is a global cruise line, dedicated to redefining luxury cruise travel and delivering unparalleled experiences to modern travelers.
The luxury cruise and travel brand has been voted one of Australia’s highest rated and best premium cruise brands in the country.
PHD will work closely with Celebrity as it looks to continue a strong return to growth as travel restrictions ease.
