Publicis Groupe won the global mandate for Stellantis’ media planning and buying account, beating WPP for some of the business, Campaign US has learned.
The account, which Business Insider said was due for review in March, brings together Fiat-Chrysler’s 14 Stellantis brands under Publicis Groupe in the United States, Canada and Europe, as well as all PSA Group brands in Europe.
The review began after Fiat-Chrysler and PSA Group merged in 2020 to become the world’s fourth-largest automaker. The account is worth more than 2 billion euros ($2.4 billion) and is one of the biggest reviews of the year, sources say.
Publicis was the incumbent operator of Fiat-Chrysler, which it won in 2016, and WPP’s MediaCom was the incumbent operator of the PSA group, holding the account since 2017. MediaCom’s share of the company was worth around 600 million dollars, according to a source.
The review concluded after several rounds of meetings with senior management from both companies, a source said. Stellantis aimed to consolidate its media business to reduce post-merger costs as it moves into electric vehicles.
Stellantis brands include Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo, Abarth, Lancia, Maserati, Citroen, DS, Opel, Peugeot and Vauxhall.
Publicis Groupe, WPP and Stellantis declined to comment.
