Saudi Research and Media Group (SRMG) has appointed Saudi Media Company (SMC), a leader in digital advertising sales in the Middle East, as its exclusive media representative. Based on the agreement, SMC will manage commercial advertising sales for all SRMG brands and platforms, including broadcast, print and digital, beginning November 8.and2021.
SMC is a leading advertising sales provider with extensive experience in various advertising solutions. A pioneer in the adoption of digital advancements and technologies, SMC has cemented its position as a leader in the advertising industry in the Middle East.
This partnership will strengthen SRMG’s position as a leading provider, publisher and broadcaster of premium content by providing broader reach and new opportunities for pioneering brands and advertisers in all markets.
Jomana R. Al-Rashid, CEO, Saudi Research and Media Group, said, “We recently announced our transformation strategy to become a data, technology, digital and social media center and to create quality, unique and exclusive intelligent content, strengthening SRMG’s position as a trusted leader. source of news and information from and to the Middle East.
“We have set ourselves ambitious performance targets and strategic partnerships have always been a critical success factor. With the signing of this agreement, we announce that SMC is a key strategic partner of SRMG. This partnership enables optimization, efficiencies and improved revenue that will ultimately result in a better experience for our users and advertisers, as well as higher returns for our shareholders. We are delighted with this partnership and cannot wait to start working with the SMC teams. »
Mohammed Alkhereiji, Chairman of Saudi Media Company, said, “This partnership furthers SMC’s goals of giving customers in the region access to our vast experience in digital transformation and data analytics, including use of artificial intelligence. Through this, we can stimulate creativity and competitiveness and unlock the innovative opportunities provided by our company’s expanding network and strategic services. With such partnerships, we aim to strengthen SMC’s regional position and support the development of the advertising industry by introducing outstanding solutions for the media, including their digital platforms and social networks.
“This partnership also strengthens SMC’s premium media portfolio and provides new ways for our customers to reach their target audiences. We look forward to exploring innovative opportunities across all of SRMG’s media holdings, including its high-growth digital and social platforms.
Led by a newly appointed management team and listed on the Tadawul Saudi Stock Exchange in Riyadh, SRMG is focused on delivering original, exclusive and premium content to consumers through digital and social platforms, as well as strengthening its reach through cable and satellite. SRMG recently announced a growth strategy that leverages the Group’s strengths in data and technology to develop new products and services, enhance monetization capabilities and diversify revenue streams. SRMG owns more than 30 Tier 1 titles and media, including Asharq Al-Awsat, Asharq News, and Arab News, among others.
