Seagrass Boutique Hospitality Group (Seagrass) has chosen the creative agency Edge as its reference media agency.
The new appointment will see the agency manage media strategy, planning and buying for all Seagrass brands, including Sydney 6 Head locations, The Meat & Wine Co, Ribs & Burgers, R&B Grill House, Italian Street Kitchen, Hunter & Barrel and Alma’s Kitchen. .
Edge’s Executive Planning Director, Richard Parker, said: “When we sat down with the guys at Seagrass, we were struck by three things. The first was their relentless drive to develop a best-in-class, first-party data infrastructure organized around data-as-a-service principles to help avoid reliance on third-party data and platforms. The second is their absolute focus on optimizing advertising spend. And third, their love of great food, thoughtful customer experiences, and a quality glass of red. We couldn’t wait to start working with them!
Seagrass CMO David Ovens said, “We were looking for a partner agency with a serious digital and data savvy that would build on our desire to effectively use first-party data at scale and challenge us to optimize more and faster, while always taking the brand into account. relevance and better engagement. This is exactly what Richard and the team do.
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