Carnival Cruise Line has named independent agency SPEED its full-service media partner effective immediately.
The appointment follows a review of media planning, buying and performance requirements,
“We have been working with SPEED on a digital project for a few months and have been impressed with their strategic rigor and data intelligence,” says Anton Loeb, senior director of sales and marketing at Carnival Cruise Line.
“So we called for consolidating our ATL, digital and performance media into one centralized account with SPEED.
“We are at a pivotal time for the category and we look forward to collaborating with a partner focused on accelerating the growth of the business.”
Ian Perrin, Managing Partner at SPEED: “Carnival Cruise Line is a forward-looking company that is relentlessly focused on its customers and the experiences it provides them.
“True to their values, it is also a real pleasure to work with them! We look forward to helping them achieve their business goals.”
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