Los Gatos, Calif., Dec. 16 2021 (GLOBE NEWSWIRE) — Global Streaming Media Company Complex has partnered with interactive advertising technology solutions platform ACTV8me, to offer its advertisers the ability to turn any branded ad into a performance marketing vehicle that better engages viewers, tracks attribution and optimizes client media spend. Plex is the world’s largest independent ad-supported video-on-demand and FAST streaming platform, available in 193 countries, more than any other ad-supported streaming service.
The use of QR codes for marketing purposes has grown estimated at 600% since March 2020. By working with ACTV8me, Plex now enables a new digital-first solution, establishing a definitive bridge between brand media spend and customer marketing initiatives, creating better cohesion between marketing and sales.
Plex and ACTV8me SQR Code™ solution gives brands a new level of full funnel agility
Placing ACTV8me’s exclusive SQR™ codes on Plex advertisers can dynamically populate multiple promotional offers in a single creative placement – a level of agility not found with any other QR code technology. Creatives can design and place an ad with multiple offers attached and can make changes on the fly without costly and cumbersome redesigns, simply redirecting the offer to the proven ones. Brand marketers and their agencies can also offer these offers programmatically.
Viewers simply scan the sequential QR code multiple times during a campaign on a Plex screen, and the advertiser’s unique offer or content can be seamlessly transferred directly to their iOS or Android mobile wallet. Once registered in the mobile wallet, viewers can instantly purchase the product or service offered during the campaign, or they are reminded of their offers with geofencing beacons when they approach a store or other designated location . From there, the attribution data trail accelerates and may include the redemption of the specific advertiser’s offer. This allows for easy A/B testing to determine which offers are the most engaging and effective, with the added ability to quickly shift spend to the most impactful offers without having to waste time and resources switching creatives.
“Plex has been a pioneer in media streaming since 2009 and has always focused on innovation to meet the changing needs of the advertising industry,” said Harold Morgenstern, CRO of Plex. “A key pillar of this success has been our focus on engineering for all platforms and our advertising platform is no different. Our global partnership with ACTV8me is a new way for us to lead the industry with ad optimization for brands, enabling them to be more agile, and to bring more connectivity between media spend and customer marketing outcomes.All of this brings more value, incremental reach and attribution in the purchase funnel for advertisers, and more enjoyment and engagement for consumers with the brands they care about most.
“Our partnership with Plex delivers all the key drivers for brand advertisers and their viewers: new ad monetization value, new viewer engagement, and new full-funnel attribution metric,” said David Schreff, CEO of ACTV8me. “Our Sequential QR Code solution, integrated into iOS and Android mobile wallets with geolocation reminders, will provide Plex marketing partners with more data-driven attribution measurement in a secure, opt-in, GDPR-compliant privacy environment. . For a Plex viewer, it really is as easy as scan to buy now, or scan, save for later, recall, and redeem those branded marketing offers.
Brian Shuster, Founder and Chief Innovation Officer at ACTV8me, added, “ACTV8me has pioneered the first digital interactive advertising and buyable content solutions for television networks and major brands over the past decade, and We couldn’t be happier to have Plex offer our proprietary SQR Code technology solution to engage their viewers while creating a deeper connection between TV streaming choices and mobile device usage.
For consumers, Plex offers all your entertainment in one place
Since launch AVOD in 2019and free live tv in 2020, Plex has more than 300 entertainment content partnerships with the world’s largest studios and publishing networks, including Lionsgate, Warner Bros. Domestic Television Distribution, Metro Goldwyn Mayer (MGM), Sony Pictures Television, Sinclair Broadcast Group, AMC, A+E, Craquelé and BBC. With over 50,000 free on-demand movies and TV episodes and over 200 live TV channels, Plex gives consumers access to some of the most beloved and acclaimed movies and TV shows, showcasing the best in drama, comedy, lifestyle, sci-fi & fantasy, horror, reality TV and more, all from one easy-to-use guide with no signup, credit card or subscription required.
Plus, Plex offers access to more types of media in one place than any other streaming service, with thousands of free on-demand movies and TV shows, 24-hour live TV channels, and 7 days a week, podcasts, webcasts, as well as streaming users. personal media collections. The company offers a top-notch streaming media application that supports almost all platforms including smart TVs, Roku, Chromecast, Apple TV, Amazon Fire, NVIDIA SHIELD, Xbox, PlayStation, Sonos, Alexa, Mac , Windows PCs, Linux PCs, smartphones. , tablets, etc.
For more information on Plex’s AVOD advertising opportunities, email info@plex.tv.
About Plex
For fans of movies and shows overwhelmed by the chaos of the fragmented universe of streaming, Complex offers a more personalized and intuitive experience with a suite of free, easy-to-use, powerful and beautiful apps for every platform. An ad-supported global streaming platform that offers thousands of free on-demand movies and TV shows as well as hundreds of free live TV channels, Plex has partnered with some of the biggest names in the entertainment, including Paramount, Lionsgate, Metro Goldwyn Mayer (MGM), Sony Pictures Television, Sinclair Broadcast Group, AMC, A+E and Crackle. Plex is the only streaming service that allows users to integrate their own personal media collections with an ever-growing library of free third-party entertainment spanning virtually every genre, interest, and language. For more visit https://plex.tvto follow @plex on Twitter, or find us on Facebook and instagram.
About ACTV8me
ACTV8me‘s patented and proprietary media technology platform enables measurable consumer engagement and advertising attribution across all distributed content, including from any video screen, signage, shelf or store surface (such as brand packaging). The platform powers an interactive and transactional overlay that streaming and linear media networks, retailers, sports and entertainment leagues and venues, out-of-home digital publishers and brand advertisers leverage in their content and their advanced ad campaigns, linking marketing spend to measurable sales. results. ACTV8me media partners provide consumers with exciting new offers, digital coupons and unique content, based on demographics and media consumption behavior, allowing brands to generate a more measurable return on investment. As a leader in interactive media experiences, including the revolutionary new SQR™ (Sequential QR™ Code), integrated into iOS and Android mobile wallets with location-based reminders, ACTV8me has powered campaigns for Warner Media, Fox First Run, NBC , AT&T , Willow TV, Captivate, Adomni, Gas Station TV (GSTV), Screenvision, as well as with creative, media and client marketing agencies. ACTV8me also partners with global TV production partners to deliver new interactive viewer engagement, and world-class content producers to create original content that uses the platform’s features, to unlock new sources of recurring income.
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