Luxury British cruise line Cunard consolidated its United Kingdom creative and media accounts in the7stars, in a deal worth £4.7million. the7stars will manage UK media planning and buying while Supernova, the7stars’ creative production house, will lead strategy and creative execution.
The account was awarded without a pitch and this is the first time that Cunard integrated its media and creative accounts, which previously lived at Wavemaker for media, and Alpha Century for creative, prior to its merger with the7stars.
The combination of creative and media in one agency comes at a relevant time for Cunard as it prepares for a post-pandemic resurgence and seeks to open bookings for the launch of its industry-defining fourth vessel, the Queen Anne. 
David Milo Jones, Chief Marketing Officer at Cunard, said: “the7stars is uniquely positioned to enable us to align our creative approach to data, technology and media intelligence, in a holistic multi-channel strategy. This is an important year for us as we welcome Queen Anne to the Cunard fleet and we look forward to starting a post-pandemic resurgence for the business with the7stars.
Anuschka Clarke, Managing Partner of the7stars, added: “Cunard is a brave and brilliant brand with an impressive heritage in world-class luxury travel. We are excited to help them continue to raise the bar by showcasing the unique Cunard experience through highly integrated multimedia and creative execution. We look forward to strengthening the effectiveness of Cunard’s entire distribution plan. »
