Clothing, footwear and homewares retailer N Brown has appointed the7stars to manage its UK media planning and buying, following a tender.
The agency beat Wavemaker and PHD to the business in a process led by Oystercatchers. Holder Carat Manchester did not take part in the review.
The7stars will be responsible for building digital capabilities, attracting new customers and “propelling business transformation” for the Manchester-based company.
He will provide media buying and planning for N Brown’s five core brands: JD Williams, Simply Be, Ambrose Wilson, Jacamo and Home Essentials.
“The7stars demonstrated real knowledge and passion for our business and presented a clear process and methodology to drive innovation and business transformation,” said Kenyatte Nelson, Chief Brand Officer at N Brown, a Countryside Marketing Power 100.
“Their channel- and technology-neutral approach really showed the value of going independent creative and clearly set them apart from other agencies.”
The7stars founder, Jenny Biggam, added: “N Brown is an exciting UK company that has undoubtedly succeeded in its digital transformation.
“They are also a truly inclusive retailer that puts their customer at the center of everything, developing brilliant brands for smart shoppers. We enjoyed every step of their presentation and look forward to working with the team to deliver exceptional campaigns. “
