UPH students gain hands-on experience in the media industry

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Jakarta. Around 29 students from Pelita Harapan University, commonly abbreviated as UPH, have the chance to gain hands-on experience in the media industry by joining a one-semester internship program at BeritaSatu Media Holdings or BSMH.

The internship is part of the Kampus Merdeka (“Independent Campus”) program – a brainchild of Education Minister Nadiem Makarim to enable university students to better understand the workplace and promote the connection and fit between the industry and academia.

“UPH is a campus without borders. We offer a holistic education. By holistic, we not only teach our students intellectually and academically, but also emotionally, socially while sharpening their preparation to join the job market”, said Stephanie Riady, executive director of Yayasan Pendidikan Pelita Harapan. said on Monday at the launch of the UPH-BSMH Kampus Merdeka internship in Jakarta.

The event saw the signing of a Memorandum of Understanding between BSMH and UPH.

Stephanie said the signed agreement would allow more UPH students to complete an internship program at BSMH.

“Education is not just about teacher-student or student-student relationships, but also between university and industry. We hope for more synergy with BSMH in the future,” she added.

According to BSMH President-Commissioner Enggartiasto Lukita, the program is part of the company’s talent search.

“We will welcome those who have the will and the dedication to work in this company. The government wants the younger generation to create jobs. So for those looking to become entrepreneurs, we will definitely help. [As we know,] the media industry is incredibly vast,” Enggar told UPH students.

The Kampus Merdeka program allows university students to understand the world of work in which they are about to enter, according to the Ministry of Education.

“The world of work has changed rapidly over this decade due to advances in technology, knowledge and the working environment through Industry 4.0. In order for students to enter the world of work, Universities cannot work alone, they also need to join forces with industry,” said the ministry’s acting director general for higher education, research and technology, Nizam.

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