LOS ANGELES, March 07, 2022 (GLOBE NEWSWIRE) — eResonate Media Corporation announced that accomplished film, television, music, games and metaverse industry veteran Jeffrey Yapp has joined the team. eResonate. Mr. Yapp is also participating as an investor in the current “Series A” round of eResonate.
“Entertainment has become democratized,” Mr. Yapp said. “eResonate decentralizes talent and location revenue to better align with today’s fandom, in an exciting new social networking environment.”
eResonate’s next-generation media platform creates network-wide opportunities for brands, places and artists. eResonate will increase revenue and engagement across all live shows, so venues and talent will share a much larger and more sustainable revenue stream. Other music services only share licensing (or pay-per-view) revenue, which remains largely unknown to artists. Over $120 billion is spent annually on online advertising, much of which is aimed at fans of live entertainment. eResonate will provide venues and talent with audience access and engagement previously unattainable through traditional live performances, while unlocking much larger and more sustainable revenue for both.
eResonate Founder Gary Kucher commented, “I have known Jeffrey for over 20 years and he has maintained a consistently impressive career scaling successful media business opportunities, amounting to billions of dollars in new revenue generation. This is an especially valuable skill set, considering how many companies I’ve seen unable to scale fast enough to outpace their own growth. eResonate’s proprietary design emphasizes viral growth through a systematic and quantitative approach. We will need a team in place that is prepared for growth that could significantly exceed our economic modeling expectations.”
Throughout his respected career, Mr. Yapp has been committed to bringing innovation to the business environment. He served as executive vice president of Viacom Program Enterprises, where he was responsible for leading MTV, VH1, CMT and LogoBrands in new companies and platforms. In just four years, Mr. Yapp grew the division from $15 million to more than $1.4 billion in revenue. He oversaw several development groups responsible for a wide range of businesses and new content opportunities, including movie studios, games, sports, home entertainment, consumer products, radio networks and editing. His accomplishments also include the development of the highly successful vice media. Shane Smith, Founder and CEO of Vice Media, said, “Jeff Yapp is a true visionary, and I mean that literally. This word gets thrown around a lot these days, but I have first-hand proof of it. His name is Vice.
Mr. Yapp has also been instrumental in the NBC Sports joint venture with MTV and the Dew Tour, Guitar Hero 1, Rock Band 1 and 2, the Beatles Rock Band game, among others. He oversaw film studios for MTV, VH1 and CMT, Mr. Yapp received two Emmy nominations as the film’s executive producer, DALE, the authorized true story of Nascar legend Dale Earnhardt, the highest-rated film in CMT’s history at the time. He informed and supervised the production of mad heart with Jeff Bridges, Robert Duvall, Maggie Gyllenhaal and Colin Farrell, which earned three Academy Award nominations and won two Academy Awards. His team also received an Emmy for their achievements in 3D avatar-based metaverse worlds, Laguna Virtual Beach and Virtual hills.
Mr. Yapp has also served as president of retail for $4.3 billion in Cablevision, as well as president and chief operating officer of Hollywood Entertainment. At 20th Century Fox, he served as president of the international home entertainment business before being promoted to president of global distribution. While at Fox, Mr. Yapp worked with Lucas Films on the reintroduction of the star wars franchise, which became one of the most successful campaigns in home entertainment history.
He received a master’s degree with honors from the Kellogg School of Management at Northwestern University.
For more information visit: eResonate.com
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Media Contact:
eResonate Media Corporation
Gary Kucher
media@eResonate.com
310.868.2255
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Picture 1: Jeffrey Yapp
Jeff Yapp, Executive Chairman eResonate Media
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