GroupM agency Wavemaker has won the global mandate for multinational food company Danone. It is understood that victory also applies locally.
Mumbrella understands that parts of the media account were previously owned locally by Emotive and Bohemia. The whereabouts of the entire Marks stable are unknown.
Wavemaker has secured the stable of Danone brands
Danone brands include Evian, YoPro, Two Good Yoghurt, A2 Milk, Nutricia, etc.
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It’s the second win in quick succession for the agency globally, last week securing the Audible global media account, estimated to be worth around $50 million locally.
Wavemaker declined to comment on the move locally. Emotive also declined to comment.
In April, YoPRO celebrated its partnership as the “Official Yogurt of the AFL” in its latest campaign with independent agency Emotive.
The campaign is the latest iteration of the brand’s “Every Millimeter Matters” platform and brand anthem, following on from the successful partnership with the Australian Olympic Committee in 2021.
In a presentation this year, Antoine de Saint-Affrique, CEO of Danone, said the company had been “structurally underinvesting in our brands” for years. Finance, technology and data director Juergen Esser added that he was set to increase his investments in marketing and advertising by a further €300 million (A$446 million) at the over the next two years.
“We underfunded our brands, operating with too little A&P. We will ensure that our brands get at least their fair share of voice. »
