The Global Media Industry Report offers leading qualitative and quantitative summary information including industry size (2016-20 value and forecast to 2025).
LEWES, DELAWARE, USA, April 13, 2022 /EINPresswire.com/ — The global media industry recorded total revenues of $1,016.2 billion in 2020, representing a compound annual rate of change (CARC) of -1% between 2016 and 2020. The media segment Advertising accounted for the industry’s highest value share in 2020, with total revenue of $525.7 billion, or 51.7% of the industry’s overall value.
The global growth of this industry reflects a balance between the larger economies of Asia-Pacific, where dense populations voraciously consume digital media, and the modest growth of European and North American markets.
The media industry includes the advertising, broadcasting and cable television, publishing, motion picture and entertainment markets. The advertising industry includes revenue generated by advertising activities or agencies providing advertising services, including display advertising services. The broadcast and cable television market includes all terrestrial, cable and satellite broadcasters of digital and analog television programs.
The advertising segment accounted for the industry’s highest value share in 2020, with total revenue of $525.7 billion, or 51.7%
Order this report: Media – Market Summary, Competitive Analysis and Forecast
Highlights
– The media industry includes the advertising, broadcasting and cable television, publishing, motion picture and entertainment markets.
– The advertising industry includes revenue generated by all advertising activities or agencies providing advertising services, including display advertising services.
– The broadcasting and cable television market includes all terrestrial, cable and satellite broadcasters of digital and analog television programs.
– The market is valued as revenue generated by broadcasters through subscriptions or public funds (either through TV licensing, general taxation or donations), but does not include revenue generated by advertising.
– The publishing market includes book, newspaper and magazine segments.
– The Book Publishing segment includes publishers of academic, professional, general and other (fiction, non-fiction, etc.) books. The market value of this segment refers to domestic B2C sales of books only at retail selling price (RSP).
– Newspapers segment is valued as the sum of all revenues from the sale of newspapers, including those from circulation, subscription (including online subscription), but excluding revenues advertisers.
– Magazine segment value is calculated as revenue generated by publishers from B2C sales of copies of their products and does not include advertising revenue.
– The motion picture and entertainment market includes revenue from producers and distributors of entertainment formats, such as movies and music.
– The cinema box office segment is valued as box office receipts out of total annual admissions.
– The Music and Video segment covers retail sales of pre-recorded music singles, CDs, VCDs, DVDs and Blue-Ray discs, as well as paid downloadable music and video.
– All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using exchange rates 2020 constant annual averages.
– The forecast figures presented in this report are calculated from crisis scenarios for the market. The duration of the pandemic and the restrictions introduced by various countries are still difficult to predict. Many governments have introduced national lockdowns and temporarily banned the sale of products deemed “non-essential”. As the duration of the pandemic and its impact on this market are not certain, the data used in this report has been modeled taking into account the expected impacts on the national economy.
– The global media industry earned total revenues of $1,016.2 billion in 2020, representing a compound annual rate of change (CARC) of -1% between 2016 and 2020.
– The advertising segment accounted for the highest value share of the industry in 2020, with total revenues of $525.7 billion, or 51.7% of the overall industry value.
– The global growth of this industry reflects a balance between the largest economies in Asia-Pacific, where dense populations voraciously consume digital media, and the modest growth of European and North American markets.
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