Australian company Lyre’s Non-Alcoholic Spirits has appointed Audience Precision to manage its strategy, media planning and buying worldwide.
This appointment follows an eight-month research study conducted by Audience Precision to understand Lyre’s global expansion opportunities.
The two-year-old Australian company has handled distribution in over 50 countries around the world.
Lyre’s Non-Alcoholic Spirits produces 15 classic non-alcoholic spirits and five ready-to-drink variations. The brand was founded by Mark Livings and Carl Hartmann with a vision to change the way the world drinks.
Haydon Bray, Global CEO of Audience Precision: “Our vision has always been to be disruptive, strategy driven, customer focused and collaborative. Audience Precision’s offering is unique in the market – we are a global company headquartered in Sydney and can deliver to multiple markets for brand growth.
“We have the same start-up mentality as Lyre and our bespoke research study which identified growth opportunities has given Lyre the confidence to appoint us to help them achieve their global growth ambitions. really exciting.”
Paul Gloster, Global CMO of Non-Alcoholic Spirits at Lyre: “Partnering with Audience Precision is the cornerstone of our ecosystem to ensure global growth in Lyre’s non-alcoholic range.
“It takes all the lessons learned from years of experience working on global brands and combines them with the highest degree of ‘intelligence’ to fuel the pace and consistent growth of our teams around the world.”
Lyre’s non-alcoholic spirits appointment follows Audience Precision’s other recent new customers, including RedEarth Energy Storage, L’Occitane and RM Williams.
The appointment of the Lyre is effective immediately.
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