Dentsu International has been selected as Standard Chartered’s official media agency for a further five years, after defending the account in a competition.
“At Standard Chartered, we are here to stay. This is our company’s drive and a principle we clearly share with dentsu in the commitments and progress they make to be a force for good. We are committed to reducing carbon emissions, increasing participation and improving lives, and establishing a new model of globalization based on transparency, fairness and trust,” said Emma Sheller, Global Head , Branding and Marketing for Personal and Commercial Banking, Standard Chartered .
“It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals. Dentsu came to the table with a deep understanding of our business, our commitments and how we can drive growth from media with an impressive service model and a team aligned with this set of values.
The mission covers Standard Chartered’s global markets through media planning, strategy and buying.
“We are proud of the work we have done with Standard Chartered during our four-year relationship and are excited about the potential of our next five-year engagement. We have introduced Standard Chartered to a team of brilliant people who are passionate about delivering performance with purpose for Standard Chartered’s business, which has laid a solid foundation for us to build on for the next five years,” said Prerna Mehrotra, CEO, Media, dentsu Asia. Pacific and Singapore.
“Our vision of good growth, achieved through our ‘one tooth’ service model in the various markets in which Standard Chartered operates, has given the team a competitive advantage. We are delighted to continue our partnership with them.
