Irish media industry unites in support of Ukraine with new campaign

0

A number of Irish print, broadcast and online media companies have come together to launch a national fundraising campaign for Ukraine.

Publicis Dublin and Green Room Media also supported the campaign by creating the visual identity and campaign assets on a pro bono basis.

Funds called “Ireland for Ukraine” raised under the initiative will be managed by the Community Foundation for Ireland, which has worked for 21 years to ensure that charitable donations have real impact.

The Community Foundation for Ireland will distribute all funds raised to a coalition of charities working to help those affected by war in Ukraine. Approximately 50% will be allocated to its charity partners working on the ground in Ukraine, while the remaining 50% will be allocated to charities and community groups working to support refugees from this crisis here in Ireland, on a grant basis. .

All media organizations donated staff time, advertising space and other resources to create and broadcast the campaign.

Media companies include RTÉ, Virgin Media Television, TG4, SKY Ireland, Mediahuis, The Journal, The Currency, DMG Media, Radiocentre and IBI. A number of local newspapers across the country have also supported the campaign, including The Anglo-Celt, The Meath Chronicle, The Connaught Telegraph, The Westmeath Independent, The Westmeath Examiner, The Connacht Tribune and City Tribune, The Donegal News, The Tuam. Herald, The Clare Champion, The Northern Standard, The Southern Star, The Munster Express, The Nenagh Guardian and The Mayo News.

Revolut is the donation partner for this campaign and 100% of all donations will go to the charity.

Share.

Comments are closed.