Kiwi tech start-up Marsello is breaking into the US$160 billion social media industry.
Twins Matt and Brady Thomas founded Marsello in 2014, along with CEO Brent Spicer.
Originally a loyalty app called Collect, Marsello has evolved into a complete marketing suite for retail and hospitality businesses.
Starting this month, this suite includes a social media planner that tracks sales made from organic posts.
“We talked to our marketers about what else they want from Marsello. For many of them, their primary marketing activity is social media posting,” Spicer says. “However, it’s almost impossible to see if their social media efforts are paying off.”
“Our goal has always been to provide a smart marketing alternative for merchants. That is, an alternative that allows them to see if their marketing is generating sales or not. We thought: Marsello could also do this for social media .”
With Marsello, merchants can manage all their email and SMS campaigns, loyalty program, reviews, and more. Marsello connects marketing activity with in-store and online sales data. This means business owners can see what marketing is actually making them money. It is this connectivity that has made it possible to track sales on social networks.
Marsello’s social scheduling features are now available to everyone, free of charge.
“With tougher times predicted for retail and hospitality businesses due to a potential recession, we wanted to help with marketing, so we decided to make this feature free. Then, as the economy and businesses are recovering, they can start using our paid products to retain, grow and promote the customer database they’ve built through social media,” says Spicer.
Spicer believes Marsello’s social sales tracking will make a huge difference for businesses. As he puts it, “if you can’t see the impact in dollars, that’s not smart marketing.”
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