Andrew Livingstone
Mediahub Australia has been appointed by AHI Carrier Australia (the company representing Toshiba air conditioners and heat pumps) as the official media agency.
The victory follows a competitive pitch and is the latest in a string of customer wins for Mediahub Australia, including telecommunications company Circles.Life, as well as paint and coatings giant AkzoNobel in the APAC region.
Andrew Livingston, Executive Director, Mediahub APAC: “It is a privilege to work with Toshiba, a true innovator in the air conditioning industry. As an agency for challenger brands, we believe we are the perfect partner to help the team maintain the technological edge in the market. We are delighted to be able to partner with Vijay and the team.
Vijay Dravid, General Manager of Sales and Marketing AHI Carrier (Toshiba) Australia and New Zealand: “We were impressed with the depth of knowledge provided by the Mediahub team and their results-driven approach. They also understood the positioning of the Toshiba brand vis-à-vis other players and the media mix to use to help us achieve our business objectives, which was a winning combination. We look forward to working closely with the Mediahub team during this period of growth and expansion. »
Livingston said Mediahub’s continued growth and expansion across Asia was due to the appeal of its competitive, full-service media offering across all media disciplines, and its focus on measurable results.
“Apart from our capabilities, our entire team has a deep understanding of challenger brands and their passion for meaningfully connecting with consumers, giving the agency a real point of difference in the marketplace. We look forward to continuing our growth until 2022,” he said.
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