In response to the continued shortage of talent, particularly at mid-levels, Omnicom Media Group (OMG) today announced the launch of a $3 million program designed to attract career changers to the media agency industry .
The program, which will be called Kickstart@OMG, will provide successful applicants with all the training they need to successfully switch careers and begin the journey towards building a fulfilling, long-term career in media. OMG anticipates that applicants will have a range of diverse backgrounds from fields such as finance, real estate, auditing and customer service.
The positions initially offered through the Kickstart@OMG program are all paid full-time positions offering a competitive salary designed to allow most candidates to change careers along the way.
Speaking about the new program, OMG CEO Peter Horgan said, “The media agency industry offers valuable careers looking for the opportunity to make a real difference, influence people, businesses and the communities in which we live. This new initiative from OMG is about welcoming people currently working in sectors other than our industry, informing them of the opportunities available to them and giving them all the support they need to get started.
The recruiting campaign began on Thursday, September 1 with an advertisement for the program to appear on a wide range of channels. Applications will close on Sunday October 2 and the program will begin in early November.
Kickstart@OMG will be led by Alanna Bowman, former Chief Investment Officer at PHD Sydney. The program will combine both theoretical learning presented by OMG specialists and practical training on dedicated client teams such as Telstra, Suncorp, Coles, Vic Gov, Unilever, VW, Asahi and ANZ Bank.
Participants will have the opportunity to specialize in one of many areas such as programming, media investment or media planning.
Bowman said: “There are so many people who start a career and after a few years realize they are unhappy. They are looking for a change, but the prospect of starting over in a new area can be overwhelming. Kickstart@OMG was designed to provide support, training and guidance to these individuals as they embark on their media journey. I hope media professionals will hear about Kickstart@OMG and recommend it to friends and family.
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