PHD Melbourne has announced that it has been appointed to the Swisse Wellness media account, effective immediately.
The agency, which was appointed without a formal pitch, will be responsible for all strategy, planning and media investments.
The account was officially owned by an independent agency, Noisy Beast.
Swisse Wellness, which was founded in Melbourne over 50 years ago, has become one of Australia’s leading providers of premium wellness solutions for millions of people in over 12 countries.
This win continues to reinforce PHD Australia’s commitment to working with notable and iconic local brands.
Kerrie Wadeowner of Swisse Wellness, H&H Global, Marketing Director – ANZ, said: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of working together.
“We look forward to a great partnership,” she added.
Simon LawsonManaging Director of PHD Melbourne, said the appointment demonstrated the shared values between Swisse and PHD, including a commitment to well-being.
“We are delighted to officially announce our partnership with Swisse Wellness.
“It’s a quintessential Melbourne brand and we look forward to using our challenger brand thinking to help them continue to grow,” added Lawson.
PHD, part of Omnicom Media Group, is a growth-driven agency that uses the power of imagination to deliver disproportionate growth to brands.
Since its founding in London in 1990, as the first media agency to offer strategic and creative planning, PHD has helped clients achieve disproportionate growth.
Today, with over 100 offices in 74 countries, PHD remains in the growth business, with a challenger spirit and a focus on creativity.
Using its exclusive gaming operating system, Omni Studio, which allows the network to work together in a real environment, PHD creates ideas that go beyond expectations; insights that allow brands to go beyond incremental improvements and leap above their competitors.
